/Websites & Digital Experiences

Website strategy

Plan the role, structure, message and conversion path of a website before design begins.

Starting investment
From KES 35,000 / project
Delivery
1 week
Mode
Strategy-led
Website strategy by Paul Ngunjiri
Authoritative service pricing

From KES 35,000 / project

This is the starting investment for Website strategy. If the scope includes extra pages, campaign assets, integrations, production days, ad spend, support or urgent delivery, the final quote is adjusted before work begins.

What you get

Site goals
Page strategy
Conversion plan

Why it matters

Clear structure
Better content flow
Stronger conversion path

Problem

Most website strategy requests are really clarity, trust, conversion, efficiency or communication problems. We define that before execution.

Solution

The work is shaped around strategy, useful deliverables, practical implementation and a clear handoff instead of scattered tasks.

Process

Brief, diagnosis, scope, creation, review, delivery and next-step guidance. Complex work may include deeper discovery, testing or post-launch support.

What determines the final investment?

Scope, complexity, number of deliverables, integrations, production requirements, timeline, revisions and support level.

Can we start small?

Yes. The entry point is designed for serious clients who want to begin with the right scope before expanding.

How fast can this be delivered?

1 week

Ready to discuss Website strategy?

Send a short brief and I will help clarify the best path, practical scope, timeline and investment level.

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