Paul Ngunjiri.
I am a |
ItsProf Paul — Nairobi-based creative working at the intersection of mathematics, code and visual design. I build brands, websites, films and campaigns that move numbers.
Fifteen disciplines. One signature.
Each service is held to the same engineering standard: documented process, measurable outcomes, premium finish.
Brand Design & Identity
Logos, brand systems and identities engineered for recognition and longevity.
Graphic Design
Posters, social graphics and marketing collateral with mathematical precision.
Web Design
Beautifully composed websites where every grid, gap and ratio is intentional.
Web Development
Fast, accessible, production-grade sites built with modern frameworks.
UI/UX Design
Interfaces and flows grounded in research, math and clean visual systems.
Photography
Commercial, portrait and editorial photography with a premium finish.
Videography & Film
Cinematic brand films, ads and storytelling content shot end-to-end.
Video Editing & Motion
Edits, color, sound and motion graphics that hold attention to the last frame.
Digital Marketing
Campaigns engineered with data — paid, organic, email and beyond.
Social Media Marketing
Content systems and community building for African brands going global.
Marketing Analytics
Dashboards and reports that turn raw numbers into decisions.
Packaging Design
Packaging that earns shelf time and survives the camera test.
Content Creation
Copy, scripts and short-form video built for each platform's algorithm.
Print Design
Books, magazines, brochures and stationery built for the press.
Visual Design
Illustration, iconography and visual systems that unify every touchpoint.
A BSc in Mathematics & Computer Science changes how design gets made.
Linear algebra informs my grid systems. Probability shapes my A/B tests. Algorithms drive my UX flows. Where most creatives rely on intuition alone, I bring measurable rigor to every brief — and the work is sharper for it.
Seven stages, zero surprises.
A documented workflow that the client sees from day one. You always know what's happening, why, and what's next.
Discovery & Brief
We unpack your goals, audience and constraints in a structured kickoff.
Research & Strategy
Competitive scans, audience signals and a clear positioning statement.
Concept & Design
Multiple directions, each grounded in a defensible creative rationale.
Development & Production
Builds, shoots, edits — execution at the same standard as the concept.
Review & Refinement
Structured rounds of feedback with versioned, traceable changes.
Delivery & Launch
Final files, source assets and a launch checklist that leaves nothing loose.
Post-Launch Support
Performance reviews and iteration — the work doesn't stop at handoff.
Selected projects.
Savanna Coffee — Brand System
Identity, packaging and launch campaign for a Nairobi specialty roaster.
Kazi — Fintech App UI
Mobile-first banking experience for SMEs across East Africa.
Msafiri — Travel Platform
Full-stack booking platform built with React and a typed API.
Tamu — Restaurant Campaign
Editorial food photography and a 360 campaign for a flagship opening.
Echo Records — Brand Film
Cinematic 90-second hero film for an indie record label.
Asha Foundation — Web & Marketing
Donor acquisition site plus a 3-month performance marketing engine.
What people say.
"Paul rebuilt our brand from the ground up. Sales lifted 38% in the first quarter after launch — the work pays for itself."
"He thinks like an engineer and ships like a designer. Our app feels twice as expensive as it cost to build."
"The photography brief was tight and the results were better than the briefs we've paid 4x for. Easy hire."
"Paul cares. He answers fast, explains tradeoffs in plain English, and the metrics back up the work."
The principles I build everything on.
Creative Excellence
Every deliverable is held to a portfolio-grade bar — no compromises shipped to clients.
Strategic Thinking
Design choices answer to business objectives, not personal taste.
Client-Centric Focus
Your goals and audience sit at the center of every brief I take on.
Mathematical Precision
Grids, ratios and typographic scales are tuned with the rigor of a math degree.
Continuous Learning
New tools, new techniques, every single week — the craft keeps moving.
Attention to Detail
Kerning, padding, easing curves — the tiny things compound into premium feel.
Deadline Integrity
If I commit to a date, I ship by that date. Reliability is part of the brand.
Transparent Communication
Clear updates, clear pricing, clear scope. No surprises mid-project.
Innovation-First
I look for the smarter, leaner, more elegant path before defaulting to the obvious one.
Collaborative Spirit
Your team's input makes the work sharper — collaboration is a feature, not a friction.
Data-Driven Decisions
From A/B tests to analytics, numbers shape the brief alongside aesthetics.
Visual Storytelling
Every brand has a story; my job is to make it impossible to look away.
Ethical Practice
Honest credits, fair pricing, and respect for users, clients and contributors.
Cultural Sensitivity
Designing from Nairobi for the world means hearing the room before speaking.
Ready to build something extraordinary?
From a single logo to a full brand-and-launch system — let's get on a call and scope it out.